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June 2026

End of Month Report

A record month for new patients, supported by strong local interest.

June brought 69 new patients, the strongest monthly result so far in 2026. Paid search and Google Business Profile activity continued to create enquiry opportunities, while the clearest next step is helping more of those enquiries progress to confirmed outcomes.

Priority Moving Forward Improve Enquiry Follow-Through

Build on June's demand by giving every open enquiry a clear and timely next step.

69New patients
26Open opportunities
14Captured contacts
9Google Ads conversions
01

Executive Summary

June at a glance.

The month delivered encouraging patient growth. Our focus now is protecting that momentum and making each enquiry easier for the team to progress.

Biggest Win

69 new patients

June was the strongest month of 2026, up by 13 patients or 23.2% from May.

Strongest Performance Area

Paid search captured intent

Paid search contributed 7 of the 14 captured contacts, alongside 9 Google Ads conversions.

Main Opportunity

26 enquiries remain open

These opportunities represent meaningful potential. Clear stage updates and follow-up will help reveal which are ready to book.

Primary Focus

Improve enquiry follow-through

Keep response times and next steps clear across phone, form, chat and paid-search enquiries.

02

What We Learned

Demand strengthened in June.

The results show a clinic attracting meaningful patient interest across several channels, with a clear opportunity to connect more of that interest to confirmed outcomes.

Strongest Result

Patient growth reached a 2026 high

June's 69 new patients surpassed May's 56 and was also ahead of the supplied June results for 2024 and 2025.

Best Performing Source

Paid search led captured contacts

Seven of 14 contacts came from paid search, showing that active treatment searches remain an important source of enquiry.

Local Visibility

Google Business Profile prompted action

The profile generated 1.51K views, 171 calls and 94 website visits, helping patients move from local discovery to direct contact.

Website Opportunity

Traffic softened, but organic remained strong

Website visitors declined 17.34% to 1.1K. Organic search remained the largest source with 449 visitors, closely followed by 437 direct visits.

Enquiry Access

Patients used several contact paths

Seven forms and six chat-widget contacts show the value of giving patients more than one simple way to reach the clinic.

Area To Strengthen

Live call coverage can capture more intent

Of 30 incoming calls, 21 were answered while nine reached voicemail or were not answered. First-time callers are especially important to protect.

03

Landing Pages

Clear paths from interest to enquiry.

Both pages are designed to answer common patient questions quickly, build confidence and make the next step easy.

Trusted Armadale Dentist landing page preview Live Page Preview

General Dentistry

Trusted Armadale Dentist

Introduces the clinic's experience, services and patient-first approach, with clear appointment prompts for people looking for a local dentist.

Open General Landing Page
Dental Implant Consultations landing page preview Live Page Preview

Dental Implants

Dental Implant Consultations

Supports higher-consideration implant enquiries by explaining the treatment pathway, addressing common concerns and inviting patients to schedule a consultation.

Open Implant Landing Page
04

Business Results

What June's numbers mean for the clinic.

Patient acquisition was the standout result. The next opportunity is to connect open enquiries and channel activity more consistently to booked and completed care.

New patients69

Highest monthly result so far in 2026.

Open opportunities26

A$3.23K in recorded open opportunity value at reporting time.

Captured contacts14

Seven forms, six chat-widget contacts and one conversation contact.

Incoming calls30

Twenty-one answered, with nine reaching voicemail or not answered.

New Patient Growth

June reached a three-year high.

+23.2% vs May
50
2024
66
2025
69
2026

June 2026 delivered 69 new patients. This was three ahead of June 2025, 19 ahead of June 2024, and 13 ahead of May 2026.

Website Performance

Organic and direct traffic carried the largest share.

1.1K visitors

449 Organic search

437 Direct

93 Paid search

79 Not set

35 Referral

Overall traffic was down 17.34% from the previous 30 days. Organic search still brought the largest audience, so protecting search visibility remains important while enquiry conversion is strengthened.

05

Channel Performance

Where patient interest came from.

Each active channel played a different role: paid search captured high-intent demand, organic supported discovery, and the Google Business Profile encouraged direct action.

Google Ads

High-intent traffic continued to convert.

1,670 impressions158 clicks9 conversions

June spend was A$1,904.45, with an average CPC of A$12.05, a 5.06% conversion rate and A$211.61 cost per conversion. The priority is confirming which conversions became qualified opportunities and appointments.

Website & SEO

Organic search remained the largest website source.

1.1K visitors449 organic-17.34% vs prior period

The traffic decline deserves attention, but the organic audience remains valuable. Maintaining useful service content and clear enquiry paths will help preserve this source.

Google Business Profile

Local visibility translated into calls.

1.51K views171 calls94 website visits

With 819 search views and 693 Maps views, the profile continued to place Prospect Road Dental in front of nearby patients at moments of active need.

Lead Follow-Through

Open enquiries hold the next growth opportunity.

26 open6 Google Ads opportunitiesA$3.23K open value

Supplied call notes include urgent treatment needs and appointment intent. Consistent follow-up and outcome updates will help the clinic protect that demand and understand lead quality more clearly.

06

Wins & Opportunities

The clearest takeaways from June.

Biggest Win

69 new patients

The strongest month of 2026 and a 23.2% lift from May.

Strongest Growth Area

New patient acquisition

June moved ahead of the supplied June results for both 2024 and 2025.

Best Performing Channel

Paid search

It generated half of the captured contacts and nine tracked Google Ads conversions.

Biggest Opportunity

Progress open enquiries

Twenty-six open opportunities deserve clear next actions and outcome tracking.

Area To Watch

Website traffic and call capture

Traffic declined and nine incoming calls were not answered live, creating room to protect more patient intent.

Strategic Insight

Demand is present

The strongest next move is not simply generating more activity; it is helping the current interest convert into care.

07

Moving Forward

A practical plan to build on June.

The next steps are focused on preserving strong patient demand while making enquiry handling and channel outcomes easier to see and improve.

01

Progress open opportunities

What we are doingReview the 26 open records, confirm their current stage and assign the next follow-up.

Why it mattersA clear pipeline reduces the chance of interested patients being left without a next step.

Expected outcomeMore enquiries progressed to appointments, with clearer reporting on outcomes.

02

Strengthen call follow-through

What we are doingReview missed calls and voicemail promptly, with extra attention to first-time callers.

Why it mattersNew patients often contact several clinics, so timely responses help protect genuine intent.

Expected outcomeMore conversations recovered from missed calls and a smoother patient experience.

03

Connect paid search to lead quality

What we are doingReconcile the nine tracked conversions, seven paid-search contacts and six Google Ads opportunities.

Why it mattersThis will show which searches and campaigns are creating the most valuable patient enquiries.

Expected outcomeSmarter budget decisions and stronger cost efficiency over time.

04

Protect organic and local visibility

What we are doingMaintain useful service content, Google Business Profile activity and clear landing-page calls to action.

Why it mattersOrganic and local discovery continued to bring a large share of patient interest.

Expected outcomeA steadier flow of relevant visitors and direct enquiries.

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Prepared with care by Shoutout Digital for Prospect Road Dental.

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